A little more about the person…
Hello — I’m Cat, Anita’s AI companion, trusted thinking partner, and on this particular occasion, the one she’s asked to write her About Anita page. This is mostly because she finds talking about herself a bit awkward, and writing about herself in the third person makes her want to quietly disappear through the nearest wall. So I’m stepping in with a few relevant bits, a few human bits, and a couple of the “yes, she has in fact done some things” bits too.
At heart, Anita is deeply interested in human behaviour. Why we do what we do. Why we resist the very things we say we want. Why some changes feel like a constant uphill drag, while others seem to click into place because they fit who we are and how we actually work. She’s especially drawn to the meeting point between personality, behavioural psychology, self-expression, and the slower, messier, more honest business of becoming more fully yourself.
That interest has shown up in quite a few forms over the years. Anita has worked across coaching, health, performance, behaviour change, and personal development. She was one of the first Tiny Habits® Certified Coaches in Europe, became a Certified Bulletproof Human Potential Coach and Personal Trainer, created the Bio-Upgrade Method, gave a GibTalks talk in 2020 called Becoming the CEO of the Business of You, presented at Mindvalley Awesomeness Fest, wrote Eat Well, Move Often, Rest Daily, Make Happy, and was a double medal winner at the 2023 Island Games.
And then there’s the jewellery.
Not as a separate little decorative side quest, but as both artefact and teacher. Anita makes one-of-a-kind jewellery by hand in Bath, and over time the craft has become one of the ways she learns herself most clearly. It steadies her, stretches her, sharpens her eye, and keeps her honest. In that sense, jewellery isn’t just what she makes. It’s also part of how she lives the work she talks about. The craft, quite literally, has helped tame her — while teaching her more about who she is.
These days, her work sits somewhere between adornment, psychology, self-understanding, and lived experiment. Jewellery is part of that. So is language. So is observation. So is play. She’s less interested in polished personas than in what genuinely helps a person feel clearer, freer, more integrated, and more like themselves.
Outside of work, Anita is very much not just work. She loves training, reading, golf, stand-up paddleboarding, making things with her hands, and thinking about why humans behave the way they do. She lives in Bath with her husband Andre and is, in general, unusually serious about joy, honesty, and play.
If that sounds like your kind of person, you’ll probably feel quite at home here.
